The Philosophy
“When I design, I don’t begin with a sketch. I begin with the cloth — its weight, its colour, the way it falls. Once I understand its nature, the design comes forward on its own. Silhouettes are born from the material’s truth.”
— Sonia Jain, Founder
Sourced by Hand, Not by Catalogue
Our fabrics come from the old lanes of Delhi, narrow markets where the good cloth is still kept behind the counter for people who know to ask. Sonia has worked with the same vendors for over a decade.
A Somarra fabric is chosen because it holds its colour, its body, and its finish through many years and many washes, because the garment is meant to stay in your wardrobe, not pass through it.
The old lanes of Delhi
Chosen by hand
The weave up close
The Material’s Truth
Every fabric asks for something different. We listen before we cut.
Cotton
Holds shape. Gives structure.
Silk
Invites flow and movement.
Linen
Breathes easy. Wears casually.
Brocade
Demands quiet tailoring.
When the fabric leads, the silhouette follows and the garment flatters, and it lasts.
The Hands That Make It
Every piece leaves our studio having passed through several pairs of hands. Our karigars do the handwork — the embroidery, the tie-and-dye, the finishing that no machine reproduces. Our Masterji and Sonia spend hours over a single silhouette, arguing over a seam, a fall, a proportion, until the piece is right.
This is slow, and it is meant to be. Detail of this kind cannot be rushed into existence.
Sourced Materials
Cut with care
Finished in conversation
A Fit That Doesn’t Ask You to Change
Somarra’s signature is a silhouette designed to work across body types. Any woman who walks into the studio can pick a piece off the rail, try it on, and find it fits — usually with only minor alteration.
We build this in at the pattern stage rather than solving it at the fitting. It is the quiet part of the craft, and the part clients notice first.
Come and Make Something
Our studio in Sushant Lok 1 is open for commissions and for browsing. Bring an image you’ve saved, a fabric you love, or nothing at all — co-ord sets, festive pieces, embroidered suits, bridal and occasion couture can all be made to your measurements. We also keep a selection of ready-to-ship pieces.
Open every day from 11 am to 8 pm. WhatsApp +91 88829 95522 · support@somarra.in
